To achieve the best overall, long-term search engine positioning, three components must be present on your web site:
- Content (Your web page text.)
- Internal links (How you link your pages together.)
- Link Popularity (The in-bound links to your site.)
The Content
The most important part of the content component of a search engine algorithm is keyword selection and keyword location within your web pages. Your target audience can only find your website in search engines if the site contains keywords that match the users search terms. Keyword research discovers the terms and phrases your target audience uses to look for your product.
Internal Links
How your web pages link to each other greatly impacts the site’s search engine position. Link your pages together using keywords within your links to ensure search engine spiders can find your keyword rich text.
The Link Popularity Component - Acquiring In-Bound Links
The Link Popularity or Google "Page Rank" (PR) component of a search engine algorithm analyzes how many web sites link to your website. Quality, relevant inbound links comprise 95% of the effort to get high search engine rankings. Due to Google’s success using page rank, more widely known as link popularity, all major search engines employ this metric as a the primary method of ranking web sites.
Search Engine Marketing
The number of World Wide Web users increases significantly every day. Both the public and private sectors have embraced it as an essential tool for finding information and doing business. The Internet has quickly become an important medium that business cannot afford to ignore. Most people search for specific information each time they log on to the Internet and they log on numerous times each day. Most importantly, they use search engines over 75% of the time to find the information they are looking for. Therefore, it is paramount that Web sites are optimized so they will rank well with the top search engines. Just because a Web sites looks good doesn't guarantee that people will come. Your site needs to be marketed in a way that generates traffic.
In their search for information, people also use directories such as Yahoo!, follow links, ask friends, and use Web site addresses found in the media. All these forms of Internet marketing are important. We can help you develop and implement a marketing campaign that best suits your needs and utilizes a wide array of Internet marketing techniques to build traffic. Please follow any of the links on the left to see the marketing services we provide, or fill out our form and we will contact you to begin a campaign right away.
Search Engine Submission
Dynamic web solutions offers search engine submission as part of its search engine optimization packages. DWS will submit your site to all of the necessary and important search engines. Our search engine submission package will get your site listed in the most prominent directories and search engines with the proper optimized descriptions. We target the major engines as well as smaller engines which help increase link popularity.
Free One time submission For our existing clients:
- Keyword research and development
- Creation of search engine optimized Meta tags
- Editing of your existing pages to update/insert Meta tags
- Optimization of up to 2 pages (text editing of existing pages)
- Submission to over 90 of the top global and international search engines
- Contact us today for pricing plans based on your business needs.
Contact us today for pricing plans based on your business needs.
